Putting the 'letter' in News'letter'.
I’m honestly sick of newsletters.
Yet another copywriter starting a newsletter where she’ll undoubtedly rehash content that’s been told a dozen times by other copywriters trying to sell you something.
Yes, I did start with a ‘I know what you’re thinking’ - a trope many beginner copywriters fall back on when writing an ad.
And that’s exactly what I don’t want to do with this newsletter.
I’m honestly sick of newsletters.
I subscribed to a bunch of them because of their freebie or because of one interesting post. But then the recurrent emails follow, usually asking me to buy their course, and resulting in an overflowing inbox.
No, I don’t want to learn how to travel the world like you if to learn it, I need to buy your product because I know that’s how you’re making most of your money.
Disclaimer: not applicable to the creators I do respect.
I don’t even have the bandwith to click open and hit ‘unsubscribe’, usually selecting multiple and marking it as ‘read’.
There’s two people I resent for this:
a) The newsletter writer for knowing that the emails they’re sending out have little value but who continue to send them out nevertheless.
b) Past-me for falling prey, despite knowing that these freebies are them providing the good stuff for free.
But here’s me forgoing my point entirely and starting this newsletter.
I’ve been tempted to start a newsletter for many years, but felt like I didn’t have the time or wasn’t sure if it was worth all the effort.
But i thought of the few newsletters I do like and the reasons why I loved them:
a) I get a peek into their lives
b) Their growth in their business as well as understanding why they work the way do.
c) They know how to make even a boring story interesting.
And that’s what I’m setting out to do with this newsletter.
As someone who values time, I also want to value the passage of time. More specifically, being able to reflect back on this time without cringing.
I want to look back at the thoughts 27-year-old Maria had when she first started this newsletter, that happen to coincide with the launch of my new website and blog (you’ll find the link in next week’s newsletter).
While the latter two are reserved for copywriting and my business, I’d say this is more of a letter that reflects.
Here’s a couple of things you can expect from my newsletter:
It will be a mix of both work and personal. Not ‘personal’ in the sense that I’ll be trauma dumping or ranting about my life (I promise to spare you of that).
This will likely be a weekly or fortnightly ‘Thursday or Friday’ email letter of where things stand - in a way that allows you to know who this writer is.
a behind-the-scenes look into ongoing projects and what’s to come.
my personal thoughts on copywriting and marketing strategy
I’ll also share stuff I’ve posted - like a new blog post or LinkedIn post (hey, I work hard on these)
Super casual writing - I meant it when I typed in that headline.
I promise you - this will be fun. If you like my writing on LinkedIn, you’ll be sure to like this.
It’s kind of why I’m doing this on Substack rather than better newsletter sites.
Because I really want this to be straightforward.
No funnels, no content flows, no fluff-filled freebies that require you to input your email - nothing of the sort.
Just you, me and an exchange of 26 letters.
Cheers,
Maria
Ps: If you’re seeing my writing for the first time - hi, I’m Maria. I’m a website and sales page copywriter for creatives. Hit ‘unsubscribe’ anytime :)